This email was blasted to invite recipients to a live event where Eyecare doctors, professionals, and key opinion leaders were speaking on their industry topics. This email campaign was sent out over a few months back in 2012. Upon receiving the designers photoshop files, I sliced and coded the email for upload into Healthcare Data Solutions email delivery system. Testing on different web browsers and mobile device OS were done. I also worked with HDS’s staff for specific list segmentation. Based on the client’s email campaign requests, I scheduled this blast and provided campaign reporting (open rate, CTR, bounce rate).